My partner and I started a non-alcoholic drink brand called (parentheses) together. At first, we were worried about working together, and didn't want to 'mix business with pleasure.' Almost all business books will tell you not to mix business with pleasure.
We're in a place as a society where folks can decide which axioms make sense for our own lives and which just didn't age well. To me, hearing " Don't start a business with your partner " sounds as outdated as "Choose a company with a good pension, and you're set for life." While pensions are a relic in the private sector, US Census data shows that 10% of American businesses are owned by couples.
My husband and I are in that 10% — and we're stronger than ever. Countless couples, friends, and family members run successful businesses together. Complications are bound to arise from all interpersonal relationship dynamics, so why not start a business with someone who knows you inside and out? Someone who understands your tendency to bite off more than you can chew or knows which activities help you relax or possess the skills and knowledge that are so complementary to yours that you decided to make them your person until death do you part.
For all the aforementioned reasons, starting a business with my husband has actually strengthened our relationship. We tried not to work together, but realized it was a great fit Nick and I actively tried not to work together because we obviously both knew that mixing business with pleasure.
