Marks & Spencer is launching a repair service for the first time so customers can get their clothes mended. A study from M&S shows that only 10% of the population is confident enough to repair clothing themselves and 60% of consumers look for retailers to offer more services which support them to lower their carbon footprint. M&S is now partnering with clothing repair and alterations experts SOJO for the new initiative.
Founded in 2021 by Josephine Philips, SOJO is on a mission to make tailoring and repairs more accessible. The small but growing team is made up of tailors, riders, developers and creatives working to accelerate change in the fashion industry. Read More: The expensive money mistake travellers are making when going on holiday - what to avoid Get all the latest money news and budgeting tips from Chronicle Live with our free newsletter The ‘M&S fixed by SOJO’ hub, launching in August, will help shoppers give their clothes "another life" and reduce textile waste.
The partnership builds on the retailer's established clothes donation scheme with Oxfam, which has collected over 36 million items of clothing raising an estimated £23m to tackle poverty around the world. Through a dedicated online hub, people will be able to select and book a range of bespoke repair services - from zip replacements to invisible knitwear mending – all through one online form. With repairs starting from just £5, M&S clothing can be sent, repaired by SOJOs in-house repair team and re.
