Morrisons has rolled out a special offer in nearly all stores nationwide that is set to rival one of the most popular sections of Aldi and Lidl. The supermarket has now introduced the When It's Gone It's Gone (WIGIG) range to 450 branches after first launching the offer in February, which sees various deals land for three weeks at a time. Displayed on wooden crates in stores, shoppers will be able to browse a similar offering to the likes of Aldi Specialbuys and Middle of Lidl, with a wide selection of products including cookware, toys, homeware and electricals, outdoor and garden, car care and travel.
The WIGIG deals will also extend to health and beauty, household essentials and food and drink, with new products added weekly. In addition, Morrisons has recently started adapting the offer to introduce seasonal themes in line with what customers are likely to be on the lookout for, such as a camping week and back to school selection, The Grocer reports . READ MORE: Supermarket customers could be owed cash if deliveries are late Get all the latest money news and budgeting tips from Chronicle Live with our free newsletter Morrisons CEO Rami Baitiéh branded the WIGIG deals as "outstanding value", adding: "For us, WIGIG is not a gimmick.
It's a strategic lever for sales growth and customer delight. The offers have to be great quality..
. but at genuinely outstanding prices." The supermarket claims that the WIGIG section offers up to 50% off recommended retail prices, with differ.
