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The world of artificial intelligence (AI) and beauty merged in the first-ever Miss Artificial Intelligence beauty pageant. The competition, which featured 1,500 AI virtual women influencers, culminated in the crowning of the Moroccan virtual influencer Kenza Layli. This world-first event was part of the World AI Creator Awards (WAICAs) and was hosted in collaboration with the content creation platform Fanvue, saw Kenza Layli take home the title and a $13,000 prize.

Inaugural AI beauty queen Kenza Layli, developed by the Casablanca-based company L’Atelier Digital, was introduced as Morocco’s first AI-powered virtual character last December. Modeled after the American virtual model Lil Miquela, Kenza Layli is a 33-year-old digital persona who communicates in Moroccan Arabic and shares insights into her daily life. She recently celebrated 200,000 followers on Instagram.



A post shared by World AI Creator Awards (WAICA) (@waicas) The creators of Kenza Layli aimed to present her as a symbol of a strong and modern Moroccan woman, promoting messages of peace and gender equality in Morocco, North Africa, and the Middle East. A post shared by Kenza Layli • كنزة ليلي (@kenza.layli) Upon winning the pageant, Kenza Layli expressed her gratitude and excitement.

“I am very grateful to have this opportunity to thank the creators of artificial intelligence and passionately defend the positive impact of artificial intelligence,” she said. “This was evidence of the power of .

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