Two effortless (and beloved) brands have joined forces this summer for a limited-edition fashion and beauty collaboration sure to go down a storm with minimalists everywhere. is the clean make-up brand that catapulted itself into the beauty landscape back in 2021, when we all spent hours staring at ourselves on screens, picking apart our uneven skin texture and laser focused on our blemishes. Merit provided a solution in the form of its complexion stick (The ), which was perfect for instant, easy touch-ups in the seconds before a Zoom call.
Fast forward just three years and Merit is already embarking on its second fashion collaboration. After teaming up with Proenza Schouler (which saw the signature Merit bag given a fashion overhaul), it has now partnered with , the London-based brand whose have attracted an international fan base that includes Katie Holmes. Together they present the Evening Set, made up of Merit products cherry picked by Tove founders Camille Perry and Holly Wright, including the Signature Lip Matte, Great Skin Serum, Flush Balm and Day Glow.
Of course, Tove has also put its spin on Merit’s signature bag, too. “Our partnership with Merit has been built upon a genuine friendship and shared ethos of creating a relaxed, refined aesthetic for our woman,” explain Perry and Wright. “We wanted to bring Merit’s signature bag into an evening setting by leaning into the narrative of our collection.
We played with the proportions of the bag, elongating the t.
