M elco Resorts & Entertainment’s Simple Acts of Kindness program initially launched during the pandemic to focus the Company’s community support efforts. Now moving into its fourth year, the program has evolved into a signature initiative. Based on the principle that a multitude of little things can have a big impact; the program delivers key initiatives and provides various types of support to local Macau community groups, including elderly, youth, local businesses and associations.
In just the first quarter of 2024, the Company has collaborated with 40 government organizations, NGOs and schools to carry out over 120 Simple Acts of Kindness activities. These were made successful with the help of almost 900 Melco volunteer participations delivering 1,300 hours to help 7,100 beneficiaries. Realizing ‘Small Dreams’ for profound impact Under the umbrella of the Simple Acts of Kindness’, the ‘Small Dreams’ program was launched to help local elderlies and youth realize their wishes through individualization and customization.
Recently, to help make seniors’ dreams come true, Melco continued to work hand in hand with local NGOs including General Union of Neighborhood Associations of Macau (UGAMM), Macau Federation of Trade Unions and Caritas – Macau. While identifying ‘Small Dreams’ of those in the community, it was discovered that many elderly individuals never had the opportunity to take wedding photos when they were young due to financial constraints. Recog.
