During Pride Month 2023, La Cruz went from an independent artist trying to make his mark to an empowering gay voice in reggaeton music. The rising Venezuelan star went viral among the online LGBTQ+ community thanks to his sexy music video “Quítate La Ropa,” which showed guys perreando , or twerking, for him in a locker room. La Cruz has since manifested that gay fantasy into a blossoming music career with co-signs from giants in the genre like Karol G, Young Miko and Danny Ocean.
See latest videos, charts and news See latest videos, charts and news “I feel [Pride Month] is necessary to see how far we’ve come and where we can go next,” La Cruz tells Billboard over Zoom. “Honestly, I’m proud of who I am all year long. I talk openly about my sexuality all year long because for me that’s normal.
” Puerto Rican trap artist Kevin Fret pioneered representation for gay men in música urbana before his murder in January 2019. Since then, there has been a notable increase of LGBTQ people in reggaeton, with women like Young Miko and Villano Antillano leading the way. Now, La Cruz is becoming a leading gay artist in reggaeton.
Growing up as Alfonso La Cruz in La Guaira, Venezuela, he listened to the music of reggaeton pioneers like Ivy Queen and Arcángel. La Cruz sings a bit of the latter’s love song “Mujer Maravillosa” while noting the lack of gay perspective in the genre back then. “That song is for a woman but when I was in love with my first boyfriend an.
