The TikTok viral “Man in Finance” sound is set to be the song of the summer, but style experts aren’t convinced that the “finance bros” are dressed for the occasion. “I’m looking for a man in finance. Trust fund.
6’5. Blue eyes..
.” All it took was those twelve words, packaged brilliantly into a bumpy little beat, and repeated over and over again by 26-year-old Megan Boni, better known on TikTok as “the girl on the couch.” Her saucy, 19-second summoning for a tall, wealthy, light-eyed man has been catapulted across the internet and remixed by DJs across the world.
It’s also created a frenzy of attention for a group that probably doesn’t need a bigger ego boost — “finance bros.” This generation of privileged, overworked bankers doesn’t get the best rep. Though not a homogenous group, many are known for their more pompous qualities; self-righteous smirks, obsessive protein intake , semi-functioning alcoholism , acceptance of sleep deprivation , and frequent boasting of their six-figure salaries.
Of course, you can’t ignore one of the worst facets of the “finance bro” aesthetic: their style. Wall Street bankers and venture capitalists once dressed with timeless elegance and class, exuding a confident, masculine style worthy of respect and admiration. But, as one stylist puts it: ‘”Looking” like you work in finance is a less romantic notion than it once was.
” Tailored pinstripe suits have been traded for lululemon’s ABC Joggers and.
