Sunday, May 19, 2024 Malaysia is making significant strides in two dynamic sectors: the MICE industry and medical tourism. The country’s strategic initiatives, combined with its inherent attractions and robust infrastructure, are positioning it as a leading global destination for both business events and healthcare services. Under the guidance of Datuk Dr.
Yasmin Mahmood, Chairman of the Malaysia Tourism Board, Tourism Malaysia has a comprehensive vision to elevate the nation’s standing on the world stage. She shared her insights on Malaysia ‘s role in MICE industry and medical tourism with Anup Kumar Keshan, Editor-in-chief, Travel And Tour World at Arabian Travel Market 2024. Malaysia’s concerted efforts to boost its MICE industry have been marked by substantial investments in infrastructure, financial incentives, and logistical support.
The government and private sector collaboration aims to create a conducive environment for hosting large-scale events. Financial Assistance and Logistical Support: Malaysia offers attractive financial incentives to organizers of international conferences and exhibitions. These incentives include subsidies, tax rebates, and grants designed to reduce the financial burden on event planners and encourage more international events to be hosted in the country.
Additionally, Malaysia provides comprehensive logistical support, ensuring seamless coordination and execution of events. This support includes assistance with venue selection, tran.
