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Read our privacy notice . Over the last few years, the skincare consumer has grown ever knowledgeable about the finer details of the industry, from ingredients to sustainability - and yet, it’s only recently that guys have started to take note. According to a report by Custom Market Insights , the grooming market was valued at $55 billion in 2021 and is projected to reach $110 billion by 2030.
While once dominated by shaving and fragrance, this evolution is fueled by a different category altogether. Now, male-specific skincare brands are starting to pop up all over. From Parisian label Horace to luxury label Patrick’s which was founded in Bondi Beach, well-groomed gents have an ever-growing choice of brands to choose from.
Enter Lumin Skincare. Since the search term ‘Lumin Skincare’ has over 9.8M views on TikTok, we’d be surprised if you’ve missed it.
It’s an American viral beauty brand which is dedicated to solving men’s skincare concerns in the easiest way possible. Lauded as the answer for #LazyBoySkincare as well as having the ability to bring your under eyes back to life and reduce redness immediately , all of the products seem to achieve results. So, naturally, we couldn’t wait .
