About a year ago, shares of online travel booking platform Booking Holdings ( BKNG 0.43% ) went over $3,000 per share for the first time. Now they're approaching $4,000 per share.
And if either of those stock prices are important to you, then Booking Holdings CEO Glenn Fogel would prefer you not buy this stock. You aren't the kind of investor the company is looking for. In a recent interview with Barron's , Fogel was asked why Booking hasn't split its stock yet considering some people think it's too expensive at close to $4,000 per share.
A stock split would lower the price per share and increase the share count. Fogel responded by saying, "I don't think I want that kind of investor." That's kind of a big statement considering most investors do focus on this.
A 2023 paper from the Journal of Risk and Financial Management noted a consistent increase in trading volume in a stock during the month leading up to a stock split. Traders were more active when they knew a stock split was coming; it's clearly a big deal to a lot of people. Before split-loving investors walk away from Booking Holdings stock, though, they should consider that an investment 20 years ago held to today would have been a thing of beauty.
A $10,000 investment in June 2004 would be worth about $1.4 million today. And it did this without the help of a single stock split.
BKNG data by YCharts Here's what Fogel has in common with Warren Buffett Booking Holdings stock might be approaching $4,000. But that's child'.
