The convergence of politics and dating has become increasingly evident, especially during this . A survey conducted by one of India's online dating app, QuackQuack studies the effects of the election on Indian daters and how it influences people's dating patterns. The desi dating app observed the activities and interactions of users and ran a poll among 11,000 to explore the influence of politics on matches, traffic patterns on the app during voting days, and the surge in elections-related discussions.
ADVERTISEMENT The participants, ranging from 18 to 35, came from Tier 1, 2, and 3 cities and were mostly students, IT professionals, healthcare workers, engineers, sales and marketing experts, teachers, individuals in the beauty industry, financial services, and homemakers. QuackQuack's founder and CEO, Ravi Mittal, commented on the survey, "We have started seeing new trends on our app since the start of this year's elections. The understanding and impact of politics among Indian youth are very prominent; in fact, there's a notable difference in traffic on the app on polling days.
In the past month, the most used words among users of our app have been 'vote,' 'elections,' and 'development.' This awareness among youth is a welcome change." In recent years, especially in 2024, there has been a noticeable shift in the political awareness among the .
QuackQuack observations show an almost 35 per cent increase in elections-related discussions in 2024 compared to the past five years..
