LIVING PROOF® BRINGS ITS PIONEERING, SCIENCE-BACKED HAIRCARE SOLUTIONS TO THE REGION Living Proof®, the cult-favorite haircare brand, is launching for the first time in the region, distributed by Beauty Solutions. Since 2005, Living Proof has designed, developed and launched the most innovative hair care formulas on the market today. Its approach bridges the gap between biotech and beauty, bringing a fresh and unique perspective to the industry.
This commitment to scientific exploration has led to proprietary, breakthrough solutions which uncover and address the root causes of hair problems – never conceal them. And now, Living Proof is set to tackle the region’s biggest haircare challenges by introducing five of its signature collections to the market. From its full range, which transforms fine, flat hair, to frizz®, which provides long-lasting smoothness, to fan-favorite Perfect hair DayTM (PhD), each collection has been designed to combat common regional hair issues and optimize hair health.
To celebrate Living Proof’s regional launch, an exclusive media event was held at Art in Space, Downtown Dubai, for top-tier press and influencers. The science behind the brand was brought to life through bespoke gamified experiences and immersive content. Guests had the opportunity to discover the full regional range and learn about which products best suit their exact haircare needs.
Attendees were also treated to an exclusive styling experience during the event, where they .
