The first thing to know about the LG Z3 OLED TV is its price: £7,999/$9,999 for a 77-inch screen size. While such a cost puts LG’s 8K OLED TV beyond the reach of most households, it doesn’t stop the Z3 from being not just one of the best OLED TVs , but stellar enough with its performance to make real inroads into the tough job of justifying such a 4K TV-busting price. For starters, looking at the LG Z3 OLED TV, it's hard to overstate the jaw-dropping precision, detail and clarity you get when over 33 million self-emissive pixels produce their own light and color completely independently of their neighbours.
Many people who have spent time with the best 8K TVs compare it to looking through a window rather than watching TV, but that experience is particularly acute when the pixels are combined with the pixel-level light control that only OLED technology can currently deliver (without spending six figures on a monster micro-LED display). Unlike its 88-inch sibling, the 77-inch Z3 uses LG’s brightness-boosting Micro Lens Array technology, which adds more intensity to OLED’s light control advantage and, in conjunction with a much-improved new picture processor, opens up a wider but still beautifully natural and nuanced colour range. LG’s 8K monster delivers extraordinary big-screen gaming performance, too.
Its audio isn’t as potent as its pictures, and nothing – except a massive discount – gets around that hefty price. But the AV world would undoubtedly be a sadde.
