LaplandUK has announced that it will be giving away free tickets to its sold out 2024 experience in its first official advent calendar, which goes live today at midday. Willy Wonka -style golden tickets to LaplandUK's famous experience will be hidden behind doorways of five calendars. The invitations invite children to visit the sold out 2024 event, where they will be immersed in the world of Father Christmas and help the elves to prepare for the biggest night of the year.
The ‘Sleeps To Christmas’ calendar is a miniature version of the famous LaplandUK toy factory and was created in partnership with Susan Lucas, the designer behind the eminent Fortnum & Mason and Liberty calendars. The advent calendar will also include augmented reality (AR) features to deepen the interaction between children and elves throughout the Christmas period. Are you a LaplandUK superfan? Email us at webtravel@reachplc.
com Behind each doorway, children will be able to activate an AR ‘Elfie’ moment, in which an elf will appear each day with a new message from LaplandUK. Behind each door there will also be a chocolate 'jingle', the official currency of LaplandUK, as well as a secret puzzle for them to solve. In addition, there will also be a ‘Sleeps To Christmas’ clock, which 'ticks' down each morning.
With the live LaplandUK experience selling out in under three hours in March 2024, and yesterday's announcement has already amassed over 200,000 views and 7,000 comments. The calendar is exp.
