The Kenya Tourism Board has collaborated with influencers from various African countries, including Uganda, Ethiopia, Rwanda, and Tanzania to enhance the visibility of Kenya’s tourism destinations. By leveraging on the influencers’ reach and appeal to showcase the country’s diverse attractions and attract more visitors, this has been noted as strategic move to boost tourism and drive the sector’s growth. Speaking at the East Africa Community (EAC) Influencer Familiarization dinner, the Director of Market Development at the Kenya Tourism Board Betty Ichan said they have taken the initiative to include influencers to showcase the magic, diversity, authenticity, sustainability, and all-year-round nature of Kenya’s tourism destinations.
“Africa is our key focus market, which is why we have engaged influencers from East African countries to help us showcase Kenya’s rich tourism offerings. This is part of our broader strategy to position Kenya at the forefront of the tourism industry,” Inach said. Noting that Africa was the highest contributor of tourism arrivals into Kenya by 42 percent, the Director noted that KTB would invest more in the African Market to increase visitors to the country.
“We are investing in our low-hanging fruit. We are working with influencers, we are participating in key exhibitions, running consumer campaigns to be able to position Kenya at the top of the African Market,” she reiterated. Ichan explained that they were collaborating with .
