We all know that Kris Jenner is a branding genius. From her role in producing to her support in building her daughters' careers, Jenner is a force to be reckoned with. Her latest rebrand, which turns household cleaning products chic, might be her best yet.
Kris Jenner started her brand, Safely, in 2021 with fellow celeb mom Chrissy Teigen and Good American co-founder Emma Grede. Safely is the full package: the certified B Corp is committed to sustainability, health, and clean living. The cleaning products are designed to be healthy for the planet, healthy for you, and effective on tough messes.
Though Chrissy has since left the brand, the principles that run the brand haven't changed since it first started. Safely sells everything you need to clean different areas of your home including surface cleaner, dish soap, laundry detergent, and interestingly, . The range can be used all in one scent, or mixed and matched for a garden of smells across the house.
A photo posted by getsafely on However, what's most striking to me is the way that goes beyond the normal conventions of 'cleaning' to land squarely in the lifestyle category. First, the distinct look of their sustainable packing is unusually glamorous for cleaning products. Available in a range of striking colors, these products don't need to be tucked into cabinets: they would look just as stylish on the countertops.
The bottles come in a range of opaque colors from pink to green to yellow with matching tops. A photo posted .
