I FIRST encountered Dr. Jart+ 14 years ago when its Korean principals brought the famous BB creams to Manila. The brand was well-known for its blemish balm creams, which claimed to protect and hydrate skin and also conceal redness.
By the way, there is no Dr. Jart. The brand was founded by an architect named Leeo (Chin Wook) Lee, who found out about the blemish balm that could simplify beauty routines.
Leeo teamed up with dermatologists to create a BB cream, a hybrid of skincare and makeup that moisturizes the skin while evening out the tone. He launched the Dr. Jart+ brand in 2005.
Dr. Jart+ introduced its BB creams at Sephora in 2011 and the product became a hit, prompting other global brands to produce their own versions of it. Dr.
Jart+ was eventually acquired by Estee Lauder and the beauty conglomerate brought to life the brand’s philosophy of “doctor joins art.” Dr. Jart+ then entered its fun era by providing its users with high-performance derma care products with playful packaging and unique experiences.
The products are color-coded according to skin concerns. Green is for sensitive skin, yellow is for those with damaged skin barrier, and blue is for those with dry skin. The BB creams are still very much around, in case you are wondering.
Dr. Jart+ finally made its big launch in the Philippines last week at Whitespace, which was turned into part laboratory, part party place, and part art installation. The star of the show was Dr.
Jart+’s Cicapair collection, w.
