KOHL'S has announced more summer deals for shoppers ahead of Amazon Prime Day. The department store said its "Summer Cyber Deals" will offer up to 60% off – consumers are already adding items to their shopping bags. The department store announced its summer savings will be from July 8 through July 11.
Purchases made in-store and online will offer up to 60% off across the entire assortment. There will also be one-day deals on outdoor toys, family apparel, and home items. Loyalty members will earn double rewards and free shipping on all online purchases throughout the event, according to a company press release.
Then, from July 16 through July 17 (the dates of Prime Day), shoppers can use a coupon to get 25% off a qualifying purchase, or 30% off using a store credit card. The coupon will be found in stores or online. Some brands being featured during Kohl's sales include Adidas, Nike, Under Armour, Vans, Nespresso, Cuisinart, and Fisher-Price.
Beauty brands like Estée Lauder, Youth To The People, and Peace Out will also be offered. Amazon’s Prime Day has been widely seen as an opportunity to boost Prime Day membership. The event has influenced other retailers to launch similar discounts.
In 2023, global sales for Amazon Prime Day totaled $12.90 billion in 48 hours, according to a Capital One report . Consumers in 24 different countries purchased over 375 million items.
The average consumer spent nearly $60 on Prime Day 2023 and Prime Day purchase discounts totaled $2.5 bi.
