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Juan Jose’s life choices, from turning away from a potential career in the police force to dedicating himself to the family business, are a testament to his personal and professional journey. He openly shares that this decision was the most rewarding one he ever made. , the town where Juan Jose’s roots lie, is not just a place for him but a part of his identity.

His love for Benidorm is more than a casual affection; it is a deep-rooted emotion. Most Read on Euro Weekly News He said, ‘I have always lived in Benidorm and am very proud of it. To be quite honest, I am in love with Benidorm, my town.



” Is Benidorm worth visiting? Elaborating, Juan Jose explained that Benidorm and the surrounding areas have a unique appeal. Because of the surrounding sea and mountains, they offer a microclimate all year round. He feels that it offers something for everyone, and that is what brings people back to the area time and again.

It is also where his English mother, Christine, found work as a rep, having previously lived in Mallorca. Here, she met his coach driver father, Juan Jose, found love, married and had two children, Juan Jose and his brother James. Juan Jose initially joined the family business of Autocares Grupo Benidorm in 2006, alongside studying in the police force to be a criminologist.

However, the business really took off, and he had to decide which direction to take. As he shared, “I obviously chose the family business, and here I am!” Beniconnect: Affordable shutt.

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