Joe Wicks is set to join the TV show Dragon’s Den as a Guest Dragon who will invest in business ideas on the show. Joe, 38, who is best known as an online fitness coach and healthy chef, is set to join series 22 of the reality business show, set to air in 2025. The Body Coach will be joining resident dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett and has already said he can’t wait to get stuck in.
‘I can’t wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs,’ he said in a statement. ‘My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. ‘I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.
’ Joe published his first cookbook in 2015, Lean in 15, after gaining success on social media for his workout videos and quick healthy dinner recipes. He quickly gained a larger social media following which skyrocketed during lockdown when he became a ‘PE teacher to the nation.’ His work throughout the pandemic led him to be awarded an MBE for services to fitness and charity.
TV style guru Trinny Woodall will also be acting as a guest judge on the show. Trinny is best known for her TV show with Susannah Constantine, What Not To Wear, and is the founder and CEO of the beauty brand, Trinny London. ‘I’m delighted to join the next series of Dragons’ Den as a gues.
