Fitness Guru Joe Wicks and style icon Trinny Woodall are set to join a host of celebrities on the Dragon's Den panel as guests for the BBC show's new series. Both Joe, 38, and Trinny, 60 will sit among the Dragons including Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett, in 2025 for series 22 of the reality business programme. Speaking of his upcoming stint on the show, Joe said: "I can’t wait to step into the den as a guest dragon and meet all the brilliant and passionate entrepreneurs.
My own journey has shown me that with the right mindset and a lot of hard work, anything is possible." He added: "I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential." Joe shot to fame during lockdown after he posted a number of videos on YouTube and other social media platforms with workout videos and healthy eating plans.
In 2020, he claimed a Guinness World Record after one of his online fitness classes was watched by nearly a million people. His workouts also raised £580,000 for the NHS and he was made an MBE for his charity efforts and for helping children keep active and mentally fit. Meanwhile, Trinny, who became a household name on the back of her show with Susannah Constantine, What Not To Wear, said: "Building and growing my beauty brand has been one of the great experiences of my life.
I’m delighted to join the next series of Dragons’ Den as a guest dragon and look forw.
