featured-image

Tuesday, June 11, 2024 In 2024, Japan is rapidly emerging as a popular destination among Spanish travel agents, as reported by RateHawk, a digital B2B platform for hotel, flight, and transfer bookings. From October to December 2024, bookings for accommodations in Japan have surged six times compared to the same quarter in the previous year. This surge aligns with the initiation of thrice-weekly direct flights from Madrid to Tokyo by Iberia, starting October 27.

This service had been discontinued since 2020 due to the COVID-19 pandemic. “At RateHawk, we have been noticing the rising demand for Japanese destinations long before the news about the launch of direct flights.However, we see a sharp increase in hotel bookings immediately after the direct line’s planned launch.



The peak demand is witnessed in November, with a record 10-fold growth in bookings compared to the previous year. Remarkably, the average booking window in these bookings is six months, which is well above the average booking window on our platform”, commented Head of Business Development Iberia, Samia Lahlou . The resurgence of flights not only boosted hotel reservations in Tokyo but also sparked significant increases in other Japanese cities this autumn.

Tokyo, Osaka, Kyoto, Takayama, and Kanazawa are among the most sought-after destinations, with Kanazawa, Tokyo, and Kyoto each experiencing a six-fold rise in bookings. Takayama’s bookings have escalated by seven times, while Osaka has recorded the m.

Back to Beauty Page