Pepsi’s innovative AI stunt showcasing Jamaica was displayed on the iconic billboards of Times Square in New York on Saturday, at 5pm. It marked the first time one of Pepsi’s refreshed brand identity stunts featuring a nation was being prominently shown in another country. While Pepsi has unveiled similar AI stunts in its markets, Jamaica is the only country to receive this international spotlight, Pepsi Cola Jamaica said in a press release.
Pepsi has continued its exciting journey of unveiling its refreshed brand identity with this AI stunt at the iconic Rick’s Cafe in Negril. This new identity marks the brand’s first major change in 14 years and was introduced in Jamaica under the campaign “New Beats, Same Jamaican Flava.” The “New Beats, Same Jamaican Flava” campaign signifies that while Pepsi’s look has changed, the flavour remains unchanged.
In Jamaica, “beats” colloquially refers to clothing, so the campaign cleverly plays on this cultural nuance. Rick’s Cafe, a renowned tourist destination, which saw over 1.4 million visitors last year, was selected for this latest unveiling, which features hot air balloons adorned with the new Pepsi logo.
This digital installation underscores Pepsi’s dedication to innovation and its celebration of Jamaican culture, highlighting the crucial role of the tourism sector on the island, Pepsi Cola Jamaica said. Tourism Minister Edmund Bartlett commented, “We are happy to see Jamaica yet again on the world stage t.
