West Elm are officially kicking off the summer months with their second installment of the sunniest collaboration with Los Angeles-based fashion label Rhode. After the sell-out success of last year's collection, the is back with 73 fresh new products that are equally as floral and fanciful as 2023's line-up. 'We are so pleased to bring back ,” says West Elm’s president, Day Kornbluth.
'The new collection includes the most-loved pieces from last year along with new fresh prints and patterns for a bright summer assortment.' As a long-term fan of fashion designers Purna Khatu and Phoebe Vickers, the women behind this covetable fashion brand, I couldn't be more excited to invite some of their most beloved vintage-inspired prints into my home. A photo posted by on For those unfamiliar with the vacation-ready brand , their motto is 'sunshine never goes out of style'.
Founded by two best friends, Phoebe Vickers and Purna Khatau, they set out to create an optimistic collection bursting with energy and a vibrant curiosity to discover, relax and enjoy. Sounds rather lovely, doesn't it? Today the brand is worn by fashionable women the world over, and celebrated for its prints and signature styles that are bold yet ready to throw-on-and-go. Fans of last year’s collaboration – I hope you managed to secure some pieces before they sold out – will be happy to see the return of signature scallops, block prints, and ruffles in 2024's offering.
'We embedded the playful Rhode spirit in.
