It is particularly tricky to these days. The market is flooded with different products promising to do this, that and the other. And I'm not exaggerating when I say I get sent an email daily about a new brand that's about to launch.
It's overwhelming and, in truth, boring. This is why I hold a particular place in my heart for those brands and products that truly knock my socks off. The ones that I can't wait to test, to write about, to tell my friends about.
One such brand is Westman Atelier. Founded by famed make-up artist , the brand is an extension of her signature radiant look that she creates for celebrities like , and . The brand launched in 2018 and beauty editors across the globe were collectively obsessed.
It's a luxury brand that's all about enhancing what you already have and elevating the everyday. Even though the brand now has its own make-up brushes, Westman intends these products to be accessible and easy to use, so has always encouraged finger application. I remember trying the first products out when they first landed in the UK and knowing immediately that the brand was something special.
Just having these products in my possession makes me feel fancier. Everything about them feels expensive - the satisfying magnetic click when you replace the caps, the chic muted colour palette of the packaging teamed with metallic accents, and then there are the formulas, which when you apply them you can instantly tell that the ingredient list wasn't cheap. I know that I c.
