A t a turbulent time in the UK fashion industry, there comes some good news – one infectiously joyful brand is celebrating its 10th anniversary. Charles Jeffrey’s Loverboy , which started as a queer club night in east London and has dressed Tilda Swinton and Harry Styles, is looking back on a decade of tartan, trash, animalism, anarchy, paganism and punk. In the opening room of the anniversary exhibition, which opened at Somerset House on Saturday, is a poster for the club night from 2015, decorated with doodled hearts; £3 before midnight, £5 after.
It is a fitting memento for a retrospective of the interdisciplinary brand, the brainchild of the Glaswegian designer, illustrator and all-round creative, born out of the music and party scene of 2010s London: Jeffrey even used the funds from the monthly club night to finance his label. “It was about London at a time when music and fashion was interlinked so massively,” Jeffrey told a crowd of assembled press at a preview on Thursday morning, wearing his brand’s signature loafers with metal claws bursting out of the toe. View image in fullscreen The Lore of Loverboy exhibition at Somerset House.
Photograph: David Parry/PA From underground, outsider roots to the red carpet, Jeffrey has designed ranges at the invitation of legendary avant garde Comme des Garçons designer Rei Kawakubo and in 2021 took on the financial backing of fashion group Tomorrow (which also works with fellow London fashion talents Martine Rose and.
