featured-image

It is not often that everyone goes on vacation, let alone to the beach. But that doesn't mean you can't emulate the various benefits of this kind of lifestyle, say social network users. As in previous years with the "tomato girl", "strawberry makeup" and "fruit makeup" looks, social media users are on a mission to recreate that coveted sunkissed look with makeup.

And the idea is to keep it as natural looking as possible (– or as much as you can, given that it's all created with makeup. This means avoiding the caked-on effect, and relying on techniques that embellish the skin rather than conceal imperfections. Similarly, the focus should be on lightweight product textures.



That's precisely the name of the game with the "island girl makeup" look, which aims to recreate the beauty aesthetic of those who live all year round on an island (– and therefore presumably in the sun (– or, at the very least, who go there on vacation. Read more: Vanity Fare: Give your skin the glow it deserves with the right skincare As you'd expect, the result is a subtly golden complexion, with a pinkish tinge to the cheekbones and bridge of the nose for a slight sunburn effect (make sure you apply sunscreen to your face to avoid this inconvenience in real life). This beauty look is designed to make your skin glow, whether or not you're going on vacation.

For several weeks now, the trend has been spreading rapidly on the Chinese social network TikTok, to the point of generating no less than 10.5 m.

Back to Beauty Page