Instagram has launched its international and pan-African campaign, “Made By Africa, Loved by the World,” in celebration of Africa Day on May 25. This year’s campaign focuses on celebrating women of impact, spotlighting four trailblazing women from the continent and diaspora who have built a global presence through their exceptional talents and passions across sports, entertainment, and music. In a statement issued to newsmen yesterday in Abuja, Kezia Anim-Addo, Communications Director for Africa, the Middle East, and Turkey (AMET) at Meta, said that now in its fourth year, the 2024 campaign features women from Nigeria, South Africa, Kenya, and, for the first time, Egypt.
She noted that Eniola Aluko, Bontle Modiselle, Victoria Kimani, and Tasneem Elaidy share their inspiring stories in four beautiful short films highlighting their successes, challenges, and passions. She stated that these films, shot in collaboration with rising filmmakers Haya Khairat from Egypt, Michael Rodrigues from South Africa, Nyasha Kadandara from Kenya, and London-based Nigerian Aaliyah McKay alongside co-director Shehroze Khan, amplify the unique voices and stories of women who are changing the way Africa is viewed on the international stage. She reiterated that as part of the campaign, Instagram is partnering with local African content creators to host the third edition of its community challenge, “#ShareYourAfrica,” which brings together emerging and established content creators to celebr.
