When it came time to name their new company, Alison Rou and Sarah Tallman looked to the citrus family. It became an obvious choice considering their respective histories. Rou, a power publicist who specialized in representing show runners and producers, hails from a line of citrus growers and has a home surrounded by orange groves in Ojai, California.
Tallman, a veteran of the beauty space with tenures at Estee Lauder and Saie, went to school in Florida and once ran a store in New York City called Grove. Cara Cara LA was born in November 2023, launched with a focus on gift sets and sustainable dried flowers. With Rou’s industry experience, Hollywood came calling and they were off and running with talent gifting and local pop-ups.
Now the rest of the world can get in on the action as the pair expanded their business in late June with a new launch called , a direct-to-consumer lifestyle and home goods business with a similar bent towards ethically-made, artisan items and products sourced from across the globe and curated with a California eye. There are Malaika salt and pepper sets in the shape of from Cairo, Egypt ($55), Alice Ciel/Autumne , India ($36), a handcrafted bowl featuring a from Portugal ($75), from L.A.
($45), a designed in Paris and handmade in Africa ($195), from Ecuador ($75), and much more including gift sets and, of course, more . Rou and Tallman displayed their wares on Thursday night on the patio at Cookbook Market & Café on Larchmont Avenue, site of an .
