Anna Lahey was just 24 when she launched Vida Glow, the Australian ingestible beauty brand. Distinguished by its colourful, eye-catching packaging and its targeted approach to holistic healthcare, at that time in 2014, Vida Glow started out with just one product – marine collagen , derived from fish skin. Ten years later, it’s evolved to have multiple product lines targeting different health concerns common among women of all ages.
On a recent trip to Hong Kong to promote Vida Glow’s latest product aimed at skin brightening – Luminous – Style sat down with Lahey to learn more about how growing her brand has mirrored the evolution of beauty industry trends at large, and why consumers now care just as much about how they feel as how they look. {"@context":"https://schema.org","@type":"ImageObject","caption":"Vida Glow Luminous, the brand’s latest product","url":"https://cdn.
i-scmp.com/sites/default/files/d8/images/canvas/2024/06/11/5ff14a51-1f27-4ce0-bae0-c1b811052cd9_38eb73cd.jpg"} Vida Glow Luminous, the brand’s latest product Why are consumers coming around to ingestibles after years of scepticism? I believe in a bidirectional approach to beauty products.
I still think that topicals are always going to play a role. The big difference is that when you’re using a topical product, for example to treat pigmentation , you’re using it on a very surface level. You’re using it on the top epidermal level of the skin.
That’s about 3 per cent [of the skin]. Ingest.
