A THIRD of women spend the equivalent of 46 days of their adult lifetime in pain – for the sake of beauty. A study of 2,000 women found 33 per cent experience pain as a result of their beauty regime, for an average of one hour and 26 minutes each month – a total of just over 1,098 hours over their lifetime. Among the reasons for this irritation are treatments such as lip fillers, facials and traditional methods of hair removal such as waxing.
But while 79 per cent of those claim the level of pain is worth it for the reward, a quarter admitted to experiencing negative side effects from the treatments they put themselves through. This includes in-grown hairs from shaving (27 per cent), skin breakouts (19 per cent), and even blistered skin from waxing (13 per cent). The research was commissioned by Philips Lumea IPL which is launching the ‘ Pain Payback ’ pop-up on Saturday 8th June - an immersive experience showcasing alternatives to regular painful hair removal methods.
Beauty expert from the brand, Chloé Fallon said: “We put ourselves through so much for the sake of beauty. “Whether it’s waxing, tweezing, threading – it all comes back to being in discomfort and our study shows how willing women are to put themselves through this. “These kind of beauty treatments can help build confidence and a sense of freedom if you choose to remove, so they are crucial for a lot of people, but you shouldn’t have to compromise and be in pain for the sake of it.
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