, /PRNewswire/ -- illy and United Airlines are excited to announce a refreshing new perk for travelers this summer. Starting , illy's canned, ready-to-drink Cold Brew will be available on most United flights over 300 miles, making United the only major U.S.
airline currently serving premium cold brew coffee on most of its flights. illy's Cold Brew is crafted using the company's unique blend of 100% Arabica beans, sourced from the finest coffee-growing regions around the world. The coffee is then cold brewed for 12 hours, delivering a rich and balanced flavor profile.
It will be complimentary in United's premium cabins and offered for purchase in United Economy® as part of the airline's buy onboard menu. In celebration of this new offering, from , passengers and cold brew enthusiasts will have the opportunity to sample illy's ready-to-drink Cold Brew on select redeye flights departing from International Airport (SFO) and International Airport (LAX) to Newark Liberty International Airport (EWR). " " said .
" ." This new offering from illy and United will debut just in time for the airline's busiest Fourth of July holiday yet; more than 5 million people are expected to fly with United between – , up more than 7% from last year. According to the National Coffee Association's (NCA) Spring/Fall 2023 report, 55% of ready-to-drink (RTD) coffee consumers drink it multiple times per week.
RTD coffee has become the number one type of coffee consumed across Millennials and Gen Z, who .
