Tangie Mitchell Trending While is known as a place to buy in bulk, one shopper got less than she expected from her Dove deodorant pack—and she says the company is “tricking customers.” In a video with almost 40,000 views as of Sunday, content creator @boulderdancer records a woman who says her multipack of Dove deodorant had been sneakily downsized from five to four. “There used to be five deodorants in this Costco pack,” the woman begins, “there are [now] only four, but they trick you because the package is the same size and they took one away.
” “So instead of having five in this large box, they have four with this,” she says pointing to a cardboard filler that seemingly fills the space where a fifth deodorant could fit. In the comments section, users shared their grievances about similar experiences. “They did the same thing with the Dove’s Men Deodorant I buy from Sam’s Club.
Used to get 5 now it’s 4,” one user wrote. “They did this with the Colgate toothpaste too, but they shrunk the size of the tubes,” a second viewer added. “Same way they reduced the pack of bottled water from 45 to 40 pack,” yet another viewer shared.
The practice users are noticing and referring to has a name: “Shrinkflation.” According to “shrinkflation,” which is the act by companies of downsizing their products with slimmer containers, smaller bottles, or less quantity of product in a multipack, has been practiced for centuries. However, shrinkflation has.
