Micro-influencers are a great way to reach a gen Z audience, says Dami Oladapo of Raptor – who should know, having been one. Here’s what brands should consider when working with these digital gatekeepers. Micro-influencers often have a targeted, and trusting audience / Etactics Inc via Unsplash In today's digital age, influencers are transforming the way brands engage with audiences.
Recent data from Fashion & Beauty Monitor reveals that nearly 60% of fashion and beauty brands have an influencer marketing strategy, but many fail to leverage the unique appeal of micro-influencers – those typically with an audience of 10,000-100,000 followers. As a student micro-influencer myself, I’ve collaborated with brands such as Harrods Beauty, Superdrug, and Pot Noodle. I was interested to explore this topic further to support brands in reaching a gen Z audience so I interviewed a selection of student micro-influencers who focus on the beauty category.
Here’s what I uncovered. How to reach out to micro-influencers When reaching out to micro-influencers, be sure to compliment their content. Express genuine appreciation for their work.
Mention a recent or favorite video of theirs that stood out to you. One influencer noted that they tend to engage more with brands who pick out individual videos and compliment them, as it shows that they’ve paid attention. When reaching out, make sure to properly introduce yourself and your brand.
Provide a personalized introduction, highlightin.
