The summertime aesthetic of taking a dip by the pool, sipping on a mixed drink and lathering on skincare products that’ll create a glistening, dewy glow is always desired. It takes the ideal assortment of products to really have us feeling like Sharpay Evans from High School Musical . In essence, there’s one brand that does it right — and it’s Vacation.
In 2021, Vacation debuted as “the world’s best smelling sunscreen” and is considered a “leisure-enhancing” sunscreen brand based in Miami, FL, per an exclusive interview with its co-founder. You may recognize its top-rated Classic Lotion SPF 50 and “VACATION” by Vacation Eau de Toilette from its packaging alone. RELATED : Sol de Janeiro review “We’re on a mission to bring a sense of fun back to the sunscreen aisle!” Dakota Green, founding partner of Vacation, exclusively told the New York Post.
“All of our products and surrounding brand world are designed to prompt joy and transport you to a nostalgic, vacation state of mind (wherever you are). By drawing on that universally shared ideal of a quintessential vacation, we’ve found that our message appeals broadly and resonates across many demographics.” What’s more, the sunscreen brand’s ethos is revitalizing the fun in sun protection by strategically crafting a brand identity that transports customers to a paradise of leisure and pleasure.
“By capitalizing on nostalgia, social sharing, and organic buzz-building, Vacation has positioned it.
