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Ljeonida Mulabazi Trending In recent years, social media influencers have revolutionized the beauty industry by altering how brands engage with their clients. According to , the global beauty industry is projected to generate $646.20 billion in revenue for 2024, with online sales comprising 19.

2% of this total. With the beauty industry thriving and influencers at the forefront of advertisement and trends, has become the go-to place to discover the latest beauty tips and must-have products. Below, we’re exploring five of the most viral beauty hacks on TikTok.



Do they work? With experts increasingly warning about the harmful effects of the sun, more people are now embracing the importance of wearing sunscreen daily for protection. TikTok user @loanvu_uk, a makeup and skincare influencer based in London, recently ran a to find out which one works best. She tested 10 different sunscreens on her legs at the same time, documenting the process in a slideshow.

A strip of tape separated each product to keep the applications distinct, allowing for a clear comparison. Among the products tested were Biore UV Aquar Rich, AHC SPF 50 Pure Mild Sun Cream, Mistine Aqua SPF 50, and others. By the end of the test, only two products were approved by the influencer: La Roche Posay Anthelios UVMune 400 and L’Oreal Revitalift Clinical Anti-UV Fluid.

TikToker HiSavRi (@imjustagirl368) went viral with a showing how to save money on beauty products. She compared Walgreens’ $4 “Cleansing Spray�.

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