Monday, June 10, 2024 At the seventh Digital Tourist 2024 event, Huawei’s mobile advertising platform, Petal Ads, underscored its dedication to bolstering the Spanish tourism sector. It highlighted effective strategies for drawing high-end Chinese tourists to Spain’s vibrant cultural offerings. Taking place from June 6th to June 7th, 2024, Digital Tourist 2024 serves as a unique convergence point for the digital and tourism industries, fostering dialogue, debate, and insights into leveraging digital technology to unlock new prospects in Spain and achieve socioeconomic goals.
At the heart of the event, Huawei demonstrated the pivotal role of Petal Ads in elevating the average spending per visitor, dispersing visitor traffic, and sustaining travel momentum beyond peak seasons. Huawei took the initiative to host a roundtable discussion during Digital Tourist 2024, focusing on the challenges encountered in destination marketing. Firmly believing in technology’s potential to address industry hurdles, Huawei unveiled its latest solutions tailored to tackle the obstacles faced by destination marketing entities.
This roundtable convened esteemed leaders including Tono Franco, Director of Visit Valencia; José Camarero, Tourism Director at Comunitat Valenciana; José F. Mancebo, Director of the Tourist Board of Costa Blanca; May Escobar, Councillor for Tourism, Innovation, and Digitalisation of the City Council of Segovia; along with Daniel Caro, CDO at Turismo de Andalucía..
