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When you buy through our links, Business Insider may earn an affiliate commission. Learn more Amazon's biggest sales event of the year, Prime Day, is happening July 16 and 17 and is an exclusive perk for Prime members. A free trial (more below) will allow you to shop the sale.

Check out our Prime Day deals hub, where we're rounding up the hottest early discounts and will be tracking the best deals across tech, fashion, home, kitchen, beauty, pets, furniture, and more throughout the event. If you aren't already one of the millions of Amazon Prime subscribers, you can try it out for 30 days free of charge. A Prime membership allows you to save big on Amazon devices , services, electronics, home goods, and hundreds of thousands of other products year-round.



A Prime membership typically costs $14.99 per month or $139 for a full year, which may seem steep, but it's still completely worth it . To put it into perspective, JPMorgan estimated the true value of a membership was $785 in 2018 and has likely gone up in value since then.

Fast and convenient shipping , free video and music streaming , and access to Amazon Prime Day are just a few of the Prime membership perks . First-time subscribers can sign up for a 30-day trial to experience all the benefits before committing to a paid subscription. Doing so will grant you free shipping on Amazon's daily deals, access to deal events like Prime Day, and allow you to try out other features of Prime before you decide if you want to pay for .

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