Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Flight Centre founder and chief executive Graham “Skroo” Turner famously keeps a chart on his office wall that he calls the “Turner Index” , which tracks how the travel giant helped to bring down airfares over four decades. Matt Turner followed in his father’s footsteps, founding 99 Bikes, opening more than 60 stores and promising the biggest brands at the best price.
But the women of this entrepreneurial family – Jude and Jo Turner – have a different approach to business. The companies they’ve built are founded on the belief that people will pay for quality. “Flight Centre competes very heavily and very well on price, but [our businesses] are different,” says Jo, 40, who started cult activewear brand LNDR in 2015 with two friends.
Its signature black leggings sell for $168. Jude, 71, who spent two decades building luxury accommodation business Spicers Retreats before selling down and taking a reported $130 million off the table in December 2022, says both she and her daughter have been focused on “creating the product”, rather than selling someone else’s. The topic has clearly been discussed among the family before, with Jude adding that her husband would disagree with their take – he believes Flight Centre “does make the product”.
Jo Turner, managing director of LNDR, at her office in.
