The beauty and personal care brand claims its products are vegan and cruelty-free, and its in-house R&D team combines multiple factors to lead innovative product development Swiss Beauty has tied up with the 3PL player Emiza to do away with warehousing-related issues The firm is eyeing extensive brick-and-mortar expansion in Tier II locations and smart cities within the general trade stores, as 55% of its revenue is generated offline When people discuss holographic eyeliner or gradient/ombré lips, many may wonder if sci-fi has found its way into the make-up industry. For a long time, K-beauty, particularly Korean skincare, has been popular worldwide for its innovative product lines. But a wider range of colour cosmetics are emerging nowadays, and Indian consumers are part of that shift.
Aspirational buyers are willing to spend a little extra for vegan and cruelty-free products, while also seeking products that meet global quality standards. This has opened doors for new-age beauty and personal care (BPC) players who are striving to balance customer demands with relative affordability. Long associated with general and modern trade in the cosmetics industry, brothers Amit and Mohit Goyal left their previous business in 2013 to launch Swiss Beauty, a brand offering long-wearing, comfortable and high-functioning tinted cosmetics and skincare that is also pocket-friendly.
Although inspired by Swiss beauty standards from the outset, the name was not chosen arbitrarily. Unlike wha.
