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Sasha Merchant, hailing from Mumbai, India, has swiftly ascended to the pinnacle of the fashion industry, and has rapidly emerged as the highest-paid supermodel in the country. Sasha’s journey from a fresh face to a dominant figure in the global fashion scene, exemplifies her strategic approach to endorsements and her sassy runway presence. Holding a double degree in Law from the University of Mumbai, she has commendably balanced her academic achievements with her flourishing career in fashion and entertainment.

Early Beginnings; Femina Campus Princess Sasha Merchant’s journey began during her schooling days when she participated in Femina Campus Princess. This initial exposure set the stage for her future endeavours, showcasing her potential and sparking interest around her in the fashion world. Sasha’s fresh and exuberant persona quickly caught the attention of industry insiders.



Magazine Covers and Editorials Following her initial eye catching entry, Sasha Merchant was soon spotted on the covers of various high-fashion magazines. Sasha graced editorials for top designers such as Anita Dongre and Ritu Kumar, establishing herself as a versatile and enigmatic model. These associations with the country’s best designers marked the beginning of her rise in the fashion industry.

Breakthrough Campaign; Tanishq Sasha Merchant’s first major breakthrough came with a high-profile campaign for Tanishq, one of India's leading jewellery brands. This campaign not only highlighte.

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