In April 2024, Nike hosted their inaugural Dubai edition of the brands global renown ‘Well Festival’ on 27 to 28, from 4pm to 11pm in a custom-built location at Nara Desert Resort. The event will feature two days of reimagined wellbeing experiences where mindfulness, movement, and connection come together in nature. From Yoga, Meditation to Mindfulness, there were a host of wellness-fuelled activities for guests, the event was filled with a host of unforgettable experiences with experts to learn and grow.
Ahead of the program spoke to the fitness and wellness coach Siham Zaki and a keen fitness enthusiast, Laura Fallaha on the overarching theme of the festival and how the brands plans to grow in the wellness arena in the Middle East. Moving together, moving in style & moving in grace! This is what Nike Well Festival was all about. Surrounded by vast expanses of sand and under the clear, starlit sky of Dubai, it felt like we were truly connecting with nature on a profound level.
From yoga & sound healing sessions to high-intensity interval training sessions & super engaging panel discussions – all under the desert canopy, every moment was rejuvenating for the mind, the body, and the soul. Plus, the opportunity to disconnect from the “hustle and bustle” of daily life and immerse ourselves in this serene environment was so wholesome! There was something for everyone. The lineup was diverse and dynamic – from high-intensity interval training to mindful breathing sessi.
