The Emirates Marine Environment Group (EMEG) has been making waves with its incredible efforts to protect the ancient mariners of our oceans — the sea turtles. Here’s how. Photo: Courtesy EMEG In a groundbreaking fusion of high fashion and environmental consciousness, the Vogue Ball of Arabia 2024 , held this past February, partnered with The Emirates Marine Environment Group (EMEG) to bring the foundation’s vital work to the fashion forefront.
The theme for the latest ball, “Mermaids of the Gulf”, drew inspiration from the coastal wonders of the Arabian Gulf in a celebration of its beauty and resilience. Over the years, the Emirates Marine Environment Group (EMEG) has been making waves with its incredible efforts to protect the ancient mariners of our oceans — the sea turtles. These extraordinary creatures, with an ancestry dating back millions of years, face a critical point in their existence today.
With just seven species remaining globally, urgent preservation efforts are essential to ensure their survival among current and future challenges. EMEG’s innovative techniques are as cutting-edge as the latest trends in the fashion world. Wire screening to deter predators and strategic nest relocation are just a few of the methods used to ensure more hatchlings reach the sea safe and sound.
It’s a meticulous process, much like the creation of a bespoke gown, where every detail matters. The incubation period, lasting roughly two months, is a time of anticipation.
