The brand also works on STAR technology to help improve the efficacy of personal care and wellness products Clensta caters to nearly 15,000 pin codes and has built a strong offline presence across Tier I and II locations It is eyeing an exit ARR of INR 300 Cr in the current financial year Talk about Siachen, and everyone can tell you about the hardships people face across the terrains at 5K metres and above. However, few realise that one cannot even use typical personal care products like shampoos and shower gels at that altitude due to extreme water scarcity. Getting a shampoo or a bath requires digging out ice and melting it, a challenging task in sub-zero temperatures.
Puneet Gupta , an engineer by training who honed his technology and innovation skills at IIM-Calcutta, was deeply affected by these harsh realities during an interaction with an army general. Gupta always wanted to join the armed forces but ended up working on product development, which culminated in a role at Honeywell. But after that interaction, he felt a strong nudge towards doing something more in a different capacity.
(My boys can’t take a bath – that simple statement has never left his mind.) To transform personal hygiene practices for special requirements, Gupta entered into a strategic collaboration with IIT-Delhi’s biotechnology centre and reached a breakthrough in waterless and STAR technologies after three years of rigorous R&D. He launched Clensta in 2016 and commercialised in 2019 – cur.
