Unrepeatable. This is the first adjective that could be associated with Rick Rubin’s Festival of the Sun which took place in Tuscany for the summer solstice on June 21-22. The famous producer had an idea: turn an old village – with its narrow alleys, churches and amphitheatre – into a location for live shows, film previews and talks on the future of economics and technology.
See latest videos, charts and news See latest videos, charts and news This was the secret festival in Casole d’Elsa, announced by surprise just a couple of days before. A huge part of it was the Italian pop star Jovanotti, who worked with Rubin in the past and also performed live on a small stage set up in the main square of Casole d’Elsa. The festival was based on the concept of surprise.
When will it ever happen again that you are waiting to watch a free secret show where you don’t know who will be there but then you discover that the names include James Blake, Arcade Fire, Gossip and Rhye? The name of the creator of the festival could have made it clear, anyway. Hundreds of people gathered in Casole d’Elsa on Friday (June 21) and knew nothing except that there would be some kind of concert. (It’s hard to imagine that a much larger crowd won’t arrive next year.
) Not even the invited press really knew what would happen. And that was the beauty of it. On Friday, in front of the church of Santa Maria Assunta in Casole d’Elsa, a crowd waited to enter.
The name of James Blake began to cir.
