DONGGUAN, China , June 25, 2024 /PRNewswire/ -- Huawei shared during Global Eco Summit as part of the annual Huawei Developer Conference (HDC) 2024, on the importance of Chinese tourists' favouring cultural elements in domestic and overseas travel – the central theme of discussion. China's Cultural Tourism Market: Unlocking Great Potential Quest Mobile research revealed significant trends in user engagement and online advertising in China , including strong market interest in beauty, luxury goods, general e-commerce, and automobiles; and a rapidly growing cultural and tourism market, with content platforms becoming vital in shaping consumer trends. The World Tourism Barometer Q1 2024 notes China's expected return to 80% by the end of 2024, surpassing 2019 levels by the end of 2025.
Chinese international tourism has shifted towards diversified, immersive travel destinations, with Gen Z and millionaires seeking unique experiences to share online. Language translators, QR code payments, accurate navigation, and automatic recommendations, will be pivotal in attracting Chinese travellers, presenting the opportunity for brands to leverage mobile ads. Quest Mobile's research indicates strong recovery of outbound tourism in China , with increasing user discussions and a year-on-year growth in monthly active users for outbound travel-related apps.
Its younger demographic is influenced by visa-free policies and exchange rates. Local entertainment and tourism are booming – with key .
