With the support of Dubai Culture & Arts Authority (Dubai Culture), Emirati designer Shatha Essa has launched her new children’s wear brand, Shatha Essa Kids Collection in Harrods, London. It is the first national brand to showcase its products at the renowned iconic store – Harrods. This initiative aligns with the authority’s commitment to investing in Emriati talent and lifting its global footprint.
Shatha Essa has been rewarded a dedicated section in the luxury brands room on the fourth floor of the store, for the latest collections of her brand, featuring whimsical designs influenced by fairytales and dreams. The space was designed by Shatha herself, she wanted it to feel like you have walked into a birthday party where the kids get to role play and dress up the dolls with dresses similar to the ones they can choose for themselves as well. There is also an interactive theatre that has illustrations of the dresses in different occasions where the kids can come along and play together in the whimsical space.
Khulood Khoory, Director of the Projects & Events Department, affirmed the Authority’s interest in developing the capabilities of creatives, encouraging them to elevate their diverse skills and enabling their paths, saying: “Emirati designers have proven their ability to innovate, generate distinctive ideas and establish successful, ambitious projects that open vast horizons. This has enabled them to transcend the local scope, contributing to showcasing the es.
