Prime Minister Narendra Modi’s celebration of the 10th International Yoga Day in Srinagar has been a special occasion for Jammu and Kashmir. He emphasised that yoga, an ancient practice with profound health and wellness benefits, could be a catalyst for economic growth and social transformation in the region. The potential of yoga to attract tourists, create job opportunities, and foster a sense of global unity and peace, thereby positioning J&K as a beacon of holistic well-being and cultural richness, is a reality now.
Yoga has transcended its origins as a spiritual practice to become a global phenomenon, celebrated for its physical, mental, and spiritual benefits. PM’s emphasis on leveraging yoga to boost tourism in J&K is both timely and visionary. The scenic beauty of the region, coupled with the serene practice of yoga, creates a compelling proposition for wellness tourism.
Yoga retreats, meditation centres, and wellness resorts nestled in the picturesque valleys of J&K could attract tourists from around the world seeking tranquillity and rejuvenation. By positioning yoga as a central theme, the region can tap into a niche market of wellness tourism, which is less susceptible to seasonal fluctuations and geopolitical tensions. The success stories from places like Uttarakhand and Kerala, where yoga tourism has flourished, serve as blueprints for J&K.
The influx of tourists not only boosts the hospitality sector but also creates ancillary opportunities in transportatio.
