Guwahati: The growing awareness among people about enhancing their looks and shifting beauty standards across the globe has spurred the demand for facial aesthetics procedures across the northeast in recent times, leading to a change in the landscape of facial aesthetic procedures evolving to meet the diverse needs and preferences of today’s patients. Social media penetration even in the remotest corners of the region, facilitating exposure to the changing lifestyle trends worldwide, is among the reasons that people from all economic strata of society are opting for the treatments , city cosmetologists told TOI on Monday. Clinical cosmetologist Dr Debeshi said although aesthetic derma treatments have existed for long, it has become trendy since the Covid period due to the increase in awareness among people on social media.
“There are different treatments available for non-surgical ones like the botox and dermal fillers for skin enhancement and as anti-ageing techniques, and different laser treatments to personalised treatment plans, as per the concerns of the patients. These treatments are not only done to enhance the facial features, but also to treat the issues they are suffering from,” the doctor said. Another cosmetologist, Dr TwinkleDaulaguphusaid although the treatments have become popular all over the northeast, the number of such patients is more from Arunachal Pradesh, Nagaland, Manipur and Meghalaya, “which may be due to the lack of such facilities in those .
